Case Study of NIKE Essay Example | Topics and Well Written Essays - 1000 words

Case Study of NIKE - Essay Example Not only this, it also targets its products mainly to the fashionable and trendy youths of the country with premium life style so as to position its product as a premium one. This might enhance its dominance and power in the market among others and may amplify its reputation as well. Apart from this, Nike Inc tries to develop exclusive products with innovative features after analysing the changing psychology and intention of the customers. It is done to offer the fitness-centric athletes (both male and female) the best possible performance in their sports thereby amplifying its competitiveness in the market. Along with this, such a strategy might enhance the satisfaction rate of the customers as well as customer retention ratio (Mathews, 2002, 467-488). Other than this, Nike Inc always tries to present its target customer, high quality of products at an effective price, in order to enhance its market share and demand. Due to which, inspite of high price or premium brand, the level of loyalty and range of customers is extremely high of Nike Inc among many others such as Adidas, Reebok and Puma. Thus, it might be clearly stated that, the target market of Nike Inc is quite large as maximum extent of the individual or sports lovers crave for its products among others. The entire credit for such an image goes to its internal marketing department that implements innovative technologies and designs within its products (Guillà ©n & Garcà ­a-Canal, 2012, pp. 656-675). In order to position its products in this competitive market among other brands such as Reebok, Puma and Adidas, it offers high concentration over the concepts of geographic, demographic, economic, psychographic and behavioural segmentation (Luo & Tung 2007, pp. 481-496). Demographic segmentation- the products of Nike Inc might be used by energetic and fitness centric sports lovers (both male and female) of varying age groups and income groups. Apart from this,